Thursday 20th November 2008

Introduction to Marketing

Description

This programme is designed for those who are new to marketing or those who do not have any formal marketing training. Delegates will learn the importance of having a structured marketing communication plan in-line with the organisation’s overall business goals.

Who is this recommended for?

Those new to marketing, as well an non-marketing staff who require a basic knowledge of the discipline.

What will you learn?

The marketing mix
Differences between Product-led, Sales-led and Marketing-led organisations
The marketing process
Customer profiling and targeting
The planning process
Developing a communication plan
Effective public relations and advertising campaigns
Measuring the results of the plan

Course content

Introduction

What is marketing?
The marketing process: research; planning; visions and objectives

The Four P’s

Product, Pricing, Placing and Promoting
Features, advantages and benefits

Planning and Research

Profiling; primary and secondary research. Pricing.
Preparing a market research project
Why people buy?
Customer driven strategy

The Communications Plan

PR
Advertising
Promotions, Brochures
Mail shots

Measuring the results

Dates for this course

Tuesday 16th December 2008
Tuesday 27th January 2009
Thursday 26th March 2009

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